COVR   (The Coalition of Visionary Resources)
is an organization formed by a unique group of businesses that deal in "Visionary Resources", and who work with and support each other as independent retailers, manufacturers, distributors, wholesalers and publishers of visionary books, music and merchandise.  

Visionary Resources are products and services that help the world become a better place.  They include a wide variety of  spiritually uplifting products and services that in some way nourish or celebrate the human spirit.   Common examples are products and services for personal growth, products that instill knowledge and enlightenment or that encourage healing and harmony,  products and services for self help, alternative health, spirituality and meditation.  Also included are spiritually uplifting products in the form of jewelry, gifts, home decor, books and music.

Vendors and Retailers:  COVR is made up of members who are usually either vendors or retailers.  Vendors are people or companies who sell to retail stores, including manufacturers, sales reps, distributors, wholesalers, and book publishers.  Retailers include many types of stores that deal in spirituality and New Age products, such as New Age stores, recovery, crystal shops (gems & minerals), alternative lifestyle stores, spiritual, wiccan/Pagan, goddess, gift stores, book stores, and catalog sales.  COVR also welcomes as members consciousness-based individuals or companies with an active interest in our market.

The Annual COVR Awards

Each year at INATS (International New Age Trade Show), COVR selects winners from the best products in our industry.  Shown below are this year's COVR Award winners for Product of the Year in the three main categories (to see the complete list of awards click here).

2007 Tenth Annual Award Winners

Our Mission

The Coalition Of Visionary Resources (COVR) is a not-for-profit trade organization dedicated to supporting independent retailers, manufacturers, distributors, wholesalers & publishers of visionary books, music & merchandise.  This is accomplished by focused servicing on a business-to-business basis, the retailer & wholesaler community in the visionary, New Age, metaphysical, alternative healing & spiritual industries.   COVR also welcomes consciousness-based individuals or companies who demonstrate an active interest in seeing our market grow, succeed & expand.

In general, COVR, and the products and services it supports, embrace a spiritual world view characterized by global concern, social conscience, peaceful coexistence and ecological sustainability.  This world view includes the various forms of personal freedoms and human rights, including civil rights, peace, social justice, and equal rights for women.   At the more personal level, COVR supports companies that emphasize creativity and personal growth, and generally hold in high regard the concepts of integrity, altruism, self-actualization, optimism, spirituality, authenticity, holism, and direct personal experience.

COVR also offers a variety of unique marketing programs for our members including:

Inside COVR:  Our quarterly newsletter featuring practical articles on improving the profitability and survivability of visionary businesses.
Mentoring Program:  Offering free advice (a benefit to current members only) from seasoned professionals in all aspects of the New Age industry.
International New Age Trade Show (INATS):  Vendors at the show can have their product, sample or flyer included in the INATS SHOW BAG given to every attendee.
For more information about these programs, please see the Member Services page.